If you are interested in learning more about Tricks Of The Trade – 14 Newspaper Advertising Tips From America’s Busiest Ad Copywriter!. Then check our complete Advertising section.
I get a ton of emails asking me about newspaper advertising. First and foremost, most people ask me if the growth and popularity of the Internet and other forms of “new” media have made newspapers obsolete as an effective advertising medium. To that I say, no way! Newspapers are alive and well, and as powerful as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them! Newspapers – local and national – will always be there. They’re not going anywhere, no matter how big the Internet gets or how many forms of “new media” are introduced. They’ve stood the test of time – through radio, TV and the Internet — and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic. Next, people are always asking me for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger воззрениям newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!
kinyhyfafi 